Every insurance agency knows the stakes of compliance. TCPA (Telephone Consumer Protection Act) requires businesses to have clear, written consent before contacting users via text. That means every lead form, landing page, and website you use to capture traffic needs this opt-in language before you can send them a message. One wrong step with TCPA opt-in requirements and you’re looking at legal risk, lost trust, and in some cases, seven-figure fines.
For agencies working with lead generation at scale, the challenge isn’t if compliance matters—it’s how to make sure you have all of your bases covered, boxes checked, and not having to worry about it. Mav works leads on behalf of our customers every day, so TCPA opt-in is a hard requirement for us, and we always want to make sure they (and we) are meeting all of the requirements.
But the reality is, checking for TCPA compliance manually can be a nightmare. It takes a lot of time to check, comb through the fine print, double check privacy-policies, manage, make changes to the language, check again, and so on.
Curious about the technical side of how it works? See Mav Founder Matthew break it down in his latest video.
Whether you’re automating your checks or not, here are a few must-follow rules for staying compliant:
Make consent language clear and conspicuous. Don’t bury it or be vague about how you'll use their number.
Tie opt-in language directly to your lead form. Users should know exactly what they’re agreeing to.
Include your business name. Consent isn’t valid if the consumer doesn’t know who they’re hearing from.
Keep records. Store proof of consent for every lead.
Audit regularly. Regulations evolve, and so should your compliance processes.
Before AI, someone from the team needed to manually dig through a website to confirm whether all of these compliance disclosures were in place and up to date.
Today, this Claude Agent we built can crawl any website, scan privacy policies and terms, and flag whether proper TCPA opt-in language exists. Within seconds, you know if a company is compliant, partially compliant, or missing key elements.
Curious to know if your business is at risk? Reach out to our team and we'll scan your website, and even recommend improvements if you aren't compliant.
